Create content,
Get paid weekly.

Join 4,500+ everyday people paid to make videos in the shadows.

No following required, no creativity needed, just clear

briefs to shoot on dedicated accounts.

ByIRL Apps
The role

What is a Ghost Creator

A Ghost Creator is a paid content operator that produces content following specific briefs, published on dedicated social accounts.

Recreate proven briefs

We hand you a brief with reference videos that already work. You recreate it natively, in your own style, on camera or off.

Run dedicated accounts

Set up and operate the fresh accounts we assign for each campaign, in your country. One creator, several accounts.

Post consistently

Publish on a steady rhythm and hit the volume. Every week, like clockwork. The more you ship, the more you earn.

Stay on brief

Swap what you're allowed to (music, B-roll, text). Keep the hook and the CTA exactly as briefed. Execution over ego.

The mission

See if this is your thing

No following or fancy setup needed. It comes down to a handful of very specific things. Read these and see if they sound like you.

You follow a brief to the letter

Discipline beats ego. The best Ghost Creators reproduce a winning format without breaking what made it work.

You know the platform's codes

Your content feels native, not like an ad. You understand what stops the scroll on TikTok and Reels.

You're fast and reliable

You reply quickly and deliver on time. Reactivity is everything when campaigns move fast.

You're in your target country

You're physically where you post, so the dedicated accounts look like a real local person from day one.

You can produce volume

You ship content week after week without dropping the quality. Consistency is what compounds.

You actually love it

You genuinely enjoy making short-form content. It shows on screen, and it's what keeps the work fun.

How it works

From brief to paid in a week

Here's how being a Ghost Creator works in practice, from the moment you get your briefs to the moment you get paid.

01

You get set up

Briefs, campaigns and dedicated accounts come ready to go. You never start from scratch.

02

You create and operate

You produce the videos and run the accounts from your country, following the brief. The strategy is handled, you handle the craft.

03

You get paid weekly

Hit your output and get paid every week. Perform well against your country's average and unlock more campaigns.

Become Ghost Creator

Join the network of 4500+ Ghost Creators

Brands need more short-form content than ever, and that demand keeps climbing. Every week, more people turn it into steady income, shooting briefs on dedicated accounts.

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A few of the people you'll be creating alongside.

4500+
active Ghost Creators
32
countries covered
Every week
creators get paid
I make videos a few hours a day and get paid every week. No client calls, no negotiating. I just follow the brief and post.
Maya
MayaFrance
I run six accounts for the campaigns we get. The briefs are dialed in, so I just execute. Most stable creator income I've had.
Diego
DiegoSpain
Best part: I don't need my own audience. Fresh accounts, a good video, and the algorithm does the rest. Anyone disciplined can do this.
Sam
SamUnited States
FAQ

Straight answers

Everything you need to understand the model before you plug in.